LEGO needed a way to engage more with their audience on a day to day basis while showcasing the personality of the brand.
We looked at how the fans actually interacted with the company on their social media platforms sharing their experiences and unique builds. We needed a way to be a part of the real world experiences. We started listening to trends across the internet and when an opportunity arose that was right for the brand, we added the unique LEGO personality to the conversation. This resulted in huge reach across the internet with spikes in channel engagement. These posts outperformed all other everyday content.