LEGO wanted to broaden the appeal and reach of the responsibility stories that they have been involved in throughout the year. LEGO didn't want this years stories to be just another printed responsibility report that was only seen by the few.
We creating an engaging animated video, taking you through a magical LEGO world of the years highlights. We then also created an engaging website that took the viewer through each story and allowed you to dive deeper into each experience. All supported with social media posts and across the LEGO site.