After bwin had signed sponsorship deals with some of the best football clubs in Europe there was a need to showcase the new signings in a marketing campaign.
We looked at a way we could get fans as close to their heroes as possible. So we came up with a way that you could chose your team from our sponsored clubs and then control the famous football stars in an interactive penalty shoot out game. Connecting this to the odds of you scoring the goal depending on accuracy and power of your shot. After the game had completed you were then shown the odds for the teams next upcoming games and a chance to place a bet.