Fintech marketing that powers ambitious growth

Boost your growth by lowering your customer acquisition costs by up to 30% in 90 Days

Find out more

Work with a CMO that understands FinTechs

Most FinTech are generating sign-ups, but not qualified, high-intent customers who actually activate, load and stay. I help you bridge the gap between commercial targets and the marketing execution needed to hit them.

Clear Ideal Customer Profile

Defining a precise buyer persona so you understand their pain points and show customers you truly understand their needs.

Clear Customer Value Proposition

Identifying the problem your customers face, position your brand as the solution, and build long-term perceived value.

Clear Performance Tracking

Gaining visibility into what attracts high-intent customers so you can continually improve performance and reduce acquisition costs.

Combined with

Regulatory Understanding

In‑depth awareness of compliance rules so your campaigns don’t create legal risks.

Simplifying Complexity

Translating complex financial jargon into simple, friendly language for your customers.

Agility &
Innovation

Giving you the ability to pivot quickly on market trends or regulatory shifts with fast turnarounds.

Lower your Customer acquisition costs

Discover the proven system that boosts growth by lowering your customer acquisition costs within 90 days.
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A marketing consultant that you can trust

Your goals drive everything I do. That's why your marketing is designed and delivered to work in the real world not just in theory.

WELCOME TO SDM

I’m Alistair, the founder of SDM.
For 25 years, businesses like yours have trusted my marketing expertise to deliver strategy & creative that works in the real world. I founded SDM in 2017, to have an honest approach to digital marketing that brings fresh ideas, sharp strategy, and a friendly team that feels like an extension of your own. We support FinTechs by delivering truly connected digital marketing strategies and creative content that achieves your goals. Clients stay because results last and great relationships matter.

GET THE RESULTS YOU DESERVE

My proven strategies have achieved some amazing results. When implemented correctly, they works consistently for financial service businesses. Recent client outcomes include:

130%

INCREASE IN WEEKLY SIGN UPS

120%

INCREASE IN ACTIVATION RATES

140%

INCREASE IN CUSTOMER LIFETIME VALUE

60%

INCREASE IN REVENUE YEAR-ON-YEAR

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Case study

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You deserve a marketing consultant that also delivers on the strategy

Reliable

You gain the support of a marketing team that feels in-house, whether as an extension of your team or as your dedicated resource. Your deadlines are met, your projects move fast, and you’re never made to feel second in line.

Focused

Your brand benefits from a proactive approach that uncovers opportunities to grow your business. Finding foresights, spotting connections others overlook, and keeping your business objectives front and centre.

Experienced

From the beginning and throughout, you’re supported by the founder and the team of experts at SDM. Every detail is handled to the highest standards, leaving you free to focus on growing your business.

Get everything you need to build and grow your brand with confidence

Marketing strategy

Brand design

Website development

Digital marketing

Outdoor media

AI powered creative

Marketing Strategy

It all starts with your vision and goals. Your marketing strategy is built around understanding your customers, identifying your key audiences, and focusing on the platforms that matter most. Clear, compelling messages capture attention and drive action, while data-driven insights and practical solutions ensure every effort is both strategic and memorable, helping your brand stand out and achieve lasting growth.

Brand design

Your brand deserves to be instantly recognised and remembered. Shaping the visual identity, from logo and colour palette to typography, imagery, and guidelines, so every customer touchpoint reflects your values and connects with your audience. The result is a cohesive, professional brand presence that builds recognition, trust, and long-term loyalty.

Web development

Your website should work as hard as you do. Your site is designed and developed to attract attention and work on any device, perfectly optimised for customers searching for your service. With clear messaging and seamless functionality, your visitors can quickly find what they need and take action. The result: a website that represents your brand, engages your audience, and turns visitors into loyal customers.

Digital Marketing

Everything you need to make your digital marketing deliver results. From social ads and Google PPC to email, display, digital billboards and everything in between, your brand is connected with the right audience at the right time. Everything in your project is handled, from creating compelling content to managing campaigns and optimising performance, so you see more visibility, engagement, and conversions. Every campaign is built around your goals, blending creativity with data-driven strategy to deliver measurable impact.

Outdoor Media

Your brand deserves to be seen in the moments that matter. From billboards and transport ads to digital displays, your message is put in front of the right people, in the right places. With creative design and smart targeting, making sure your outdoor campaigns grab attention, build awareness, and leave a lasting impression.

AI powered content

Smarter content, powered by AI. Blending AI technology with human creativity to accelerate the creative process and make the most of your budget. AI is used only where it adds real value, enhancing delivery, staying true to your brand, and ensuring every piece makes maximum impact. The result: streamlined, cost-effective content that helps you reach more people and drive measurable results.

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My guarantee to you

Try me with confidence. Your first 30 days are risk-free. If you don’t see the value or decide it’s not the right fit, you won’t pay for any undelivered work. It’s my way of making sure your first step is a confident one.

Find out more

Ready to see how your marketing can actually deliver you results?

1. Book in a call

A discovery call with the founder Alistair, gives you the chance to outline your challenges and uncover fresh opportunities.

2. Success Plan

You’ll receive a clear plan that highlights your opportunities and shows the path to achieving your goals.

3. Work together

Once you’ve reviewed your plan, you’ll be ready to get started, clear on how we’ll work together and how to achieve the best results for you.

Book a call

Fintech marketing that powers ambitious growth

Work with a CMO that understands FinTechs

Clear Ideal Customer Profile

Clear Customer Value Proposition

Clear Performance Tracking

Regulatory Understanding

Simplifying Complexity

Agility & Innovation

Lower your Customer acquisition costs

A marketing consultant that you can trust

Matthew SandersExecutive Chairman

Cecilia WeckstromSenior Director

Christoph BettinCEO and CFO

Louise - Head of Marketing

Allan Lykke ChristensenDirector

James LaniganHead of Marcomms

Liliana SaraivaSenior Brand Manager

Linda BuckleBrand Manager

Neil Barras-SmithFounder

WELCOME TO SDM

GET THE RESULTS YOU DESERVE

130%

120%

140%

60%

Case study

You deserve a marketing consultant that also delivers on the strategy

Reliable

Focused

Experienced

Get everything you need to build and grow your brand with confidence

Marketing strategy

Brand design

Website development

Digital marketing

Outdoor media

AI powered creative

My guarantee to you

Ready to see how your marketing can actually deliver you results?

1. Book in a call

2. Success Plan

3. Work together

Have a project you want to discuss?Let's chat

Agility &
Innovation

Matthew Sanders
Executive Chairman

Cecilia Weckstrom
Senior Director

Christoph Bettin
CEO and CFO

Allan Lykke Christensen
Director

James Lanigan
Head of Marcomms

Liliana Saraiva
Senior Brand Manager

Linda Buckle
Brand Manager

Neil Barras-Smith
Founder

Have a project you want to discuss?
Let's chat