Pet marketing that boosts growth by lowering customer acquisition costs | SDM - Summer Day Media
Loading...

© 2026 Summer Day media LTD, All Rights Reserved.

Marketing that truly understands the
Pet Market

Boost your Growth by Increasing Your Customer Acquisition by up to 30% in 90 Days

Find out more

We understand what motivates pet owners

The pet market is saturated. Shelves and social feeds are full of brands saying the same things, at the same price points, with the same promises. The brands that win ‘attention’ aren't louder, they're more meaningful.
To cut through, you need messaging that connects with why pet owners really buy. Not the product. The reassurance, the love, the feeling that you get what their pet needs.

Price sensitivity

Owners want the best for their pets, but budgets are real. Brands that justify their value emotionally and rationally give customers a reason to stay, even when a cheaper option is one scroll away.

Customer loyalty

Pet owners switch brands, lured by promotions, convenience, or simply what's in stock. Without a strong brand relationship, you're always one deal away from losing them.

Commoditisation

Kibble, treats, toys, accessories, when products feel interchangeable, the brand that own a feeling are the ones that win. Your differentiation lives in your story and trust, not specs.

Proving product quality

Pet owners are protective, cautious, and highly sceptical. They research, read reviews, and second-guess. Brands that communicate transparency and care earn trust where others just list ingredients.

Emotional vs. functional

Pet owners decide with their heart and justify with their head. Your messaging needs to do both, lead with love and empathy, back it up with detail and logic.

Retail
dependency

Relying on supermarkets and marketplaces means handing over pricing power and brand experience. A stronger direct relationship with your customer changes the equation.

How your marketing can actually deliver you results

Emotional

Pet owners are driven by devotion, but constrained by practicality. The brands that resonate speak to both. Sell the reassurance your brand delivers, not the product it ships.

Humanisation

Pets are family. Owners hold brands to the same standards they'd apply to products they buy for themselves or family. Demonstrate quality, trust, and values that align with their beliefs.

Location

A pet owner in a city flat has different needs to one living in the countryside. Messaging that reflects real living situations signals something simple but powerful: we understand your life.

Lower your Customer acquisition costs

Discover the proven system that lowers your customer acquisition costs within 90 days.
Just click the button below and press send on the email to find out more about our 90-day Accelerator Sprint.

Request more info

An agency that you can trust

Your goals drive everything we do. That's why your marketing is designed and delivered to work in the real world not just in theory.


Alistair Bendyshe-Brown, Founder. Ex-Lego

WELCOME TO SDM

I’m Alistair, the founder of SDM.
For 25 years, businesses like yours have trusted my expertise to deliver strategy & creative that works in the real world. I founded SDM in 2017, to have an honest approach to digital marketing that brings fresh ideas, sharp strategy, and a friendly team that feels like an extension of your own. We support pet brands by delivering connected digital marketing strategies and creative content that achieves your goals. Clients stay because results last and great relationships matter.

PARTNER WITH AN AGENCY THAT GETS YOU RESULTS

Our proven strategies have achieved some amazing results. When implemented correctly, they work consistently driving sign-ups and reducing customer churn. Recent client outcomes include:

300%

INCREASE IN SALES AFTER REBRAND

140%

INCREASE IN CUSTOMER LIFETIME VALUE

60%

INCREASE IN REVENUE YEAR-ON-YEAR

Find out more

Case studies

Download PDF

You deserve an agency that delivers for you

Reliable

You gain the support of a marketing team that feels in-house, whether as an extension of your team or as your dedicated resource. Your deadlines are met, your projects move fast, and you’re never made to feel second in line.

Focused

Your brand benefits from a proactive approach that uncovers opportunities to grow your business. Finding foresights, spotting connections others overlook, and keeping your business objectives front and centre.

Experienced

From the beginning and throughout, you’re supported by the founder and the team of experts at SDM. Every detail is handled to the highest standards, leaving you free to focus on growing your business.

Get everything you need to build and grow your brand with confidence

Marketing strategy

Brand design

Website development

Digital marketing

Outdoor media

AI powered creative

Our guarantee to you

Try us with confidence. Your first 30 days are risk-free. If you don’t see the value or decide it’s not the right fit, you won’t pay for any undelivered work. It’s our way of making sure your first step is a confident one.

Find out more

Ready to see how your marketing can actually deliver you results?

1. Book in a call

A discovery call with the founder Alistair, gives you the chance to outline your challenges and uncover fresh opportunities.

2. Success Plan

You’ll receive a clear plan that highlights your opportunities and shows the path to achieving your goals.

3. Work together

Once you’ve reviewed your plan, you’ll be ready to get started, clear on how we’ll work together and how to achieve the best results for you.

Book a call

Have a project you want to discuss?
Let's chat

Frequently Asked Questions

Here are some of the questions we get most often

Why choose SDM’s marketing services?

We offer a full and flexible marketing service to suit your requirements. We are trusted by global pet brands to deliver business critical projects, often with tight deadlines. We work across all marketing disciplines, so you don't need to work with multiple agencies to deliver a single project.
Our experience gives us insight into both pet parent motivations and commercial landscapes. We fully understand the pet industry challengers and how to authentically engage with pet owners.

Yes, we want to make sure you can feel confident that you have made the right choice working with us. We believe in earning your trust from day one. That’s why your first 30 days with us are all about delivering you value and building a strong relationship. If it’s not the right fit, no payment is needed on the undelivered projects. Guaranteeing you a positive first step towards creating something great together.

We work across both B2C & B2B marketing, either separately or clarifying the message across a company’s outreach to both target markets. We help strategise and create consistent brand content to help support B2B teams in converting new clients.

We adapt our process according to your needs and what will ultimately bring you the best results. Below is an outline of the type of plan you can expect.

  • Defining the campaign goals and objectives
  • Conducting market research
  • Developing a target audience persona
  • Choosing marketing channels
  • Creating a content plan
  • Designing the campaign
  • Launching and tracking the campaign
  • Analysing and optimising

Our 90-day Accelerator Sprint, specifically for pet brands, is designed to complement your current strategy and align with your goals. By reaching the right people at the right time and demonstrating your value clearly, we:

  • Boost growth by reducing cost per acquisition by up to 30%
  • Increase customer loyalty by 40%
  • Increase year-on-year revenue by 60%
To find out more, please contact Alistair on alistair.bb@summerdaymedia.com

We can work as an extension to any in-house team and we do exactly this with many of our clients. We have previously been brought in to support marketing, creative and development teams with our expertise or to handle the overflow of work. We also work with in-house teams to equip them with the tools to implement their long-term goals.

You will work directly with Alistair, the Founder and Strategic Director with 25+ years’ experience. Alistair brings in his team of marketing and creative experts to support you and achieve the best results. The team is there to work with you all the way.

We don’t lock our clients into long contracts. We just ask for the time to implement the services effectively and generate results.
Our Accelerator Sprint is completed in 90 days. For any other work, we only ask that you give us a month’s notice or to finish off the project we are working on with you.

No, we work with clients and projects of all shapes and sizes and make sure we tailor our services to suit your budget.

Simply set up a call in my calendar or email alistair.bb@summerdaymedia.com to set up an introduction meeting with Alistair, to discuss your needs and the ways we can support you.