Consumers are increasingly embracing sustainability, with many keen to shop and live more sustainably. People of all ages are choosing brands for their ethical values, with younger consumers being the most engaged in environmental issues.
As businesses, we need to move in the same direction.
DEEP-ROOTED ECO VALUES
Sustainability is incorporated into everyday thinking. From an early age, children learn about the environment and their impact on it. And like Gen Z and some Millennials before them, they are growing up with climate change and environmentalism as hot topics. Social media has had a huge impact on spreading environmental awareness – and it’s not stopping.
THE GREEN INFLUENCE
It’s no surprise how much sustainability and social causes influence our lives – and which brands we support. More and more, consumers are drawn to environmentally friendly or ethically made products.
Fact - 4 out of 5 of younger shoppers take into account how eco-friendly, socially conscious and inclusive a brand is when they are considering a purchase.
HOW BRANDS CAN ADAPT
With an increasing demand for sustainable brands, companies are adapting their values and being more purpose-led and actively being a force for good. Brands are incorporating ethical business practices and climate-friendly technologies into their business models.
Many are realising that being green is no longer a cost of doing business but an opportunity not to be missed.
THE BENEFITS OF TAKING A GREENER APPROACH
As well as being good for the planet, a commitment to moving towards a more eco-friendly business will resonate with customers and help set you apart.
- Brand credibility – showing trust and empathy
- Desirability - to both customers and investors
- Wellbeing - a healthier environment for all
- Prepared - for potential stricter restrictions in the future
- Appeal - ultimately, a greener approach will attract new customers
DOING WELL BY DOING GOOD
It’s never too late! Even established companies are adapting by thinking outside the box and getting creative, with recycled packaging and new sustainable products.
