The game where knowledge meets confidence
Game design, packaging, a record-breaking Kickstarter and a Shopify store for Elements of Truth – the official trivia game from Veritasium, one of the world’s biggest science YouTube channels.
SDM created the messaging and visual direction across the whole game – designing the box, game mat, question cards, voting tokens and the five expansion packs. We designed the Kickstarter page that launched it, helping the campaign reach 30x its original funding goal, with 13,262 backers pledging $1,397,368 in 31 days. We then designed the website and built the Shopify store that takes pre-orders and sells the game and expansions worldwide.
See it live at elementsoftruth.game.
Campaign Involvement: GAME DESIGN · BRANDING · PACKAGING · KICKSTARTER PAGE · WEBSITE DESIGN · SHOPIFY · E-COMMERCE
Kickstarter results
SDM designed the Kickstarter page to launch the game and give the entire Veritasium community the chance to shape the final product before its release.
$1,397,368 pledged against the original goal – a +3000% funded campaign.
The game
Box, game mat, whiteboards, voting tokens and 200+ question cards – a 2–6 player game of “Aha!” moments where players bet on how confident they are in their answers.
Five expansion packs
Physics, Technology, Engineering, Astronomy and Veritasium packs – each with its own colour world, sitting as a family alongside the base game.
The Kickstarter page
A single scrolling story – what’s in the box, how to play, the expansion packs and the community booster pack – designed to turn Veritasium’s audience into backers. It did: 30x the goal in 31 days.
The website and Shopify store
With the Kickstarter closed, the game needed a permanent home. SDM designed elementsoftruth.game and built the Shopify store behind it – pre-orders, the full collection set and each expansion pack, shipping worldwide.
Sales since launch
The Shopify store went live for pre-orders after the Kickstarter closed. Figures as at 14 September 2026.
Past week: 7–13 September 2026. Revenue since launch $77,240.93; past week $4,414.27.
