Play smart
Looking at how to position the Mensa brand in a different way to appeal to a wider audience.
We took a fun doodle route that showed thinking in a way that everyone can associate with. This allowed for a playful design direction across the brand and some original packaging ideas. We also created some unique concept products. Our board games were designed to spark competitive banter among players by exploring relatable experiences, like multi-tasking, common sense and navigational skills.
Campaign Involvement: STRATEGY · BRAND POSITIONING · DESIGN · PACKAGING · SOCIAL
Board Game Concepts
Thinking cap difficulty ratings
Where Are You On The Intellectual Scales?
Ranked in comparison to loved TV Characters Intellects:
Ranked in comparison to animal characteristics:
