Fractional CMO for a rewards fintech
Taking a B2B fintech with huge potential and giving it a clear proposition, a sharp go-to-market and a website built to convert.
Spendstream gives businesses a fully managed customer rewards programme – gift cards, cashback and affiliate offers from 4,000+ UK brands – that’s live in hours, not months. As fractional CMO, SDM runs the whole marketing function: positioning and messaging, brand and creative direction, the website strategy, structure and content, sector-specific landing pages, case studies, pricing and comparison pages, and the partner story with Tillo. Everything built around one idea – rewards that bring customers back, again & again.
See it live at spendstream.co.uk.
STRATEGY · POSITIONING · MESSAGING · BRAND · WEBSITE STRATEGY & UX · CONTENT · SEO · SALES ENABLEMENT
Leading with proof
Results up front, the Tillo partnership as third-party trust, and the brands people use every day doing the heavy lifting. The proposition is proven before a visitor has scrolled past the first screen.
Start with the problem, not the product
Customers cost too much to acquire and are too easy to lose. Naming the three reasons businesses don’t already have a rewards programme – dev capacity, unmanageable off-the-shelf tools and slipping engagement – frames Spendstream as the answer before it’s even introduced.
Benefits a customer and a board both understand
Retention that costs less than acquisition, engagement that soars, new revenue from existing customers, and a fully managed, brand-aligned platform. Four outcomes, written in the language of the people signing it off.
Live in hours, not months
A four-step rollout – integrate, configure, launch, grow – that turns the biggest objection (“we don’t have the dev time”) into the strongest reason to buy.
Two ways to build, one clear choice
White-label or API. What you get, what you handle and who it’s best for – laid out side by side so a prospect can self-qualify without a sales call.
One platform. Sector by sector.
Consumer fintech, competition platforms, employee benefits, subscription apps, loyalty programmes, utilities and community banks – each with its own route into the site.
Landing pages that speak each sector’s language
Dedicated pages for every industry – the same platform, positioned around the metrics and objections that matter in that sector, with a founder demo as the call to action.
Solution pages and transparent pricing
Clear solution pages for white-label and API, and pricing published openly – four plans, one managed platform – in a market where competitors hide theirs.
Proof from real clients
Raffle House, Aslan and Capillary case studies with the numbers that matter: gift card AOV uplift, average basket spend and customers engaged.
Making the buying decision easy
Spendstream against the DIY alternatives – affiliate networks, reward APIs and enterprise platforms – on pricing, time to live, service model and delivery. The comparison the prospect was going to make anyway, done for them.
The brand behind the platform
About and services pages that put a real team and a founder-led service model front and centre.
Partner marketing with Tillo
Turning the Tillo relationship into a trust signal – a co-branded partnership story and an endorsement from Tillo’s co-founder, used across the site.
Founder-led sales
Twenty years of rewards experience, told in the founder’s own words, and a 30-minute call with no sales-team handoff as the site’s closing call to action.
